About 10 years ago, I worked in the administration for the Mayor of our city. I was responsible for getting the computers set-up and instruct users on how to use Microsoft products. The Mayor wanted to utilize the Outlook calendar meeting function to help fun the office more smoothly. This was an easy task, except for when it came to teaching the Safety Service Director. He had no desire to learn about computers. His reluctance put our office behind in integrating the technology plan we had put into place.
Possibly the only motivational strategy from Kellers' ARCS Model that might have applied relates to enhancing relevance. If I could have encourage the Safety Service Director to learn about the new technology and how it could make his life easier, maybe he would have been more apt to want to learn. "Provide opportunities for matching learners' motives and values with occasions for self-study, leadership, and cooperation" (Driscoll, 2005, p. 339). Also by having him projected as a leader in the use of the technology could have encouraged him as well.
Reference:
Driscoll, M. P. (2005). Psychology of learning for instruction (3rd ed.). Boston: Pearson Education, Inc.
